Demand for physical media formats is surging.

Many are attributing this to nostalgia, but that isn't right. Most of the demand is coming from generations that weren't even alive when vinyl ruled the music scene, for example.

It is a rejection and retreat from the digital dystopia. Physical isn't easier, it's not cheaper, and isn't objectively better than digital. But people want to touch and feel it. They want to own it.

So I'm surprised there isn't a new physical music format coming to rival cassettes, CDs, and vinyl.