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    Ian Betteridge (ianb@mastodon.well.com)'s status on Sunday, 15-Sep-2024 21:30:29 JSTIan BetteridgeIan Betteridge

    I am shocked, shocked I tell you that "go woke go broke" turned out to be nonsense made up by regressive right wing echo-chamber dwellers who are desperate to cling on to their right to be vile people at work.

    https://www.theguardian.com/media/2024/sep/15/go-woke-go-broke-not-true-for-brands-says-global-advertising-study

    In conversationabout 2 months ago from mastodon.well.compermalink

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    1. Domain not in remote thumbnail source whitelist: i.guim.co.uk
      ‘Go woke, go broke’ not true for brands, says global advertising study
      from https://www.theguardian.com/profile/vanessathorpe
      Research shows ad campaigns that are more inclusive have a positive impact on profits, sales and brand worth
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