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- Embed this notice@NitroDubs I've been saying this for a long time - once people are accustomed to raising prices, they are quick to react to anything. This is why the fast food places blasted their prices to the moon, and now are trying to step back. They didn't raise their prices high because of greed, they did it because they are extremely sensitive to inflation, having generally a low margin ( high property, material and labor costs ) so they raised prices assuming that the inflation was going to continue, especially for them, food especially.
People are wary to raise prices when they feel consumers are banking on a known price and will simply not buy if it is too much. But consumers don't expect that now.