"One of the best arguments I’ve heard about why #Orkut so thoroughly dominated #Brazilianinternetculture in the 2000s was that it had a very good tool for creating public communities. And Twitter’s hashtag, chronological feed, and open search provided the same ability to create endless pockets of conversation or “zoeira” or “zuera,” the term Brazilians sometimes use for the meme-filled chaos that used to happen on X."