@kaia To combat people calling them out, Xmas sweets have been re-labeled "Herbstgebäck" (autumn sweets) in Germany. A marketing term that by definition, allows them to start selling at the start of September. Like any limited products, seasonal goods obviously make more profit.

I did a double-take when I saw Baumkuchen on the shelves the other day. It's hard to complain about it though. :kagerouYum: