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compete with Big Social, and not focused enough on what it does well, which is facilitate smaller and ultimately more impactful and necessary creative, professional, civic, and educational communities. And for all of them to much better served, we need far more than these extremely simple, brute-force communicators like microblogging. We need things like textcasting standards, personal and group repositories, clearinghouses, verifiers, metadata, more robust full-text search indexes, and …