This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.
1987 version
The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a kitchen who asks if there is anyone out there who still does not understand the dangers of drug abuse. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks up at the camera and asks, "Any questions?"
In contrast, the 10-second and 15-second versions simply show a close-up of an egg dropping into a frying pan. This is accompanied by a voice-over saying in the 15-second version: "Okay, last time. This is drugs. This is your brain on drugs. Any questions?" The 10-second version omits the first sentence.
The PSA, titled "Frying Pan" (a.k.a. "Fried Egg" and "Any Questions?"), was conceived by art directors Scot Fletcher and Rick...
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