Some people wake up in the morning and ask themselves important questions like, "Am I sufficiently on the side of cancer? Do I promote human suffering? Is there something I can do to keep maximum hypocrisy between saying out loud that I am a good person while totally double downing on trying to serve the devil?"
Some people answer no and try real hard.
https://www.ft.com/content/ada8343c-3783-4600-9726-9aba86f3e38a