So it's collapsing, because it murdered its culture of excellence. And once you destroy a culture, it won't come back: kind of like the coral reefs we're blithely slaughtering every year with our pollution.
What's most telling is that Boeing's executives are *totally, honestly nonplussed* by what's happening. It's a combination of "why are these passengers so worried about planes falling apart?" and "it seems impossible to not build planes that might fall apart."