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The best email you can get from any company is “you haven’t logged into our app for a while, so we are going to delete your info unless you do in the next X days.”

Now that is an indicator of a company that has their shit together.

It shows they are auditing activity.

It shows they don’t want to hoard data.

It shows they are making an effort.

Ironically, it makes me want to sign in and use their stuff more.