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Have you heard of “surge pricing” where a corporation raises its prices on goods when demand is high?

Think about a restaurant that raises its prices on a Friday night. Or a grocery store that raises its prices on water or ice cream when it’s hot outside.

But what about “surveillance pricing”?

Grocery store chain Kroger has partnered with Microsoft on facial recognition technology that will identify its shoppers and then match you with personal data such as your credit history, shopping history, and maybe even your income.

According to a letter from Senators Elizabeth Warren and Bob Casey to the Kroger CEO, the senators argue that through its surveillance technology, Kroger is seeking “to determine how much price hiking each of us can tolerate.”

FTC Chair Lina Khan, who recently sent orders to eight companies seeking more information about their use of surveillance pricing said:

“Firms that harvest Americans’ personal data can put people’s privacy at risk. Now firms could be exploiting this vast trove of personal information to charge people higher prices. Americans deserve to know whether businesses are using detailed consumer data to deploy surveillance pricing, and the FTC’s inquiry will shed light on this shadowy ecosystem of pricing middlemen.”

Write to Kroger CEO Rodney McMullen and demand that Kroger immediately end its use of surveillance pricing.

CONTACT KROGER'S CEO
In addition to being pursued by the Federal Trade Commission over its use of surveillance pricing, Kroger is also being sued by the Department of Justice’s Antitrust Division, which is seeking to block the Kroger-Albertsons merger, which would lead to higher grocery prices.

Kroger currently has nearly 3,000 stores nationwide and is seeking to add thousands more through its potential $24.6 billion acquisition of Albertsons.

At a time when working families are already paying high prices for food and groceries, we’re holding Kroger accountable. Write to Kroger’s CEO now and demand they end their use of surveillance pricing.

https://act.perfectunion.us/ss/c/u001.qUXRBnqZ7T8nxbpAcIVwoUsWLkUMWlo_0JmZttSlm390T9kEAWm3915j2kk25c-P5ytRilJvPILx036OyfNQjnggbhePTfJDxBPyKIBEv8UeseYkdxBPZHHsnnAyXbcCTojEjEw4qTkt28_HhavZB7yQ3kGxVMNTmF_PBUDI2aCfmeHdwN8XRzyP5XKcFFsyMi4-xvbcJ_Cn7Hmmxd3FMuVEh1QCNwNq49Ko-aRAgY7H72zJSyEy6UmNNvgJrH40eOzs6Px5zYUXdzHkbIyVZG8EJdpbqUHiNU8M06fpiq-UUvcgMbXi4v3x_lZifyK4kYS4vA0VEaGBet99jJTlVPdws8-8MnyEfYESYY6aEbtAXLPLgkdK8c2qGjEe-N4NWGxsZHaAxh-zNyNoNwvZfWo_JaU3mwJAusH45vnkoya8ARYUtO1-wUp0q62L8KiHwE6XFvKauSLH0W3bbyIlLYH_KnIE0WBYV6hejrwd5V73b_HsY5xCXLREZ5dCfh2AKPWZvM50bd8uFhSFo_IL-HHHYvTlpig9CMBZMUCJ-78i_eD5Kg1ue7G0_TEVGpBf/496/9BuoDOHgQZeHH-GnV_sYgg/h2/h001.hAkpeeuykZyKfpNi79klUpDQk7Gwiesmhv1_SGpEvvc