Embed Notice

In my book, I talk about the infamous “Luntz Memo” of 2002, where Republican pollster Frank Luntz advised opponents to regulation of carbon emissions that they should use the term “climate change” rather than “global warming” because it sounds less threatening. The irony is that the critics [claim] scientists use “climate change” because it sounds more threatening—the opposite of what Luntz had determined from his polling and focus groups!