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@lauren I've still never met anybody who said "Oh, this is very useful, and I would pay for this."

Inside the cult, it's all seen as inevitable. Outside the cult, it's just a pain in the neck and annoying to have changes pushed on you as a user or customer. Most users just don't want changes after they've learned muscle memory, so you need real improvements to impress them, and not just the abstract idea that it's change in a vaguely futuristic direction.