It sucks being Google: if you so much as fart, you have a million users overnight. The second your product goes out the door, it’s half-calcified. Human-centered iterative design process? Forget about it!
Apple generally solves this by incubating things in secret forever. Google and Amazon solve it by training users to live with pervasive UX problems. If you’re huge, there is no good answer.
If you’re small, enjoy your incredible leg up: you have a chance to build good things fast!
5/