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You’d think that “it has to scale to 100 million users!!” is a pressure that comes from over-eager owners counting on massive growth, but in my experience, misapplying the patterns of tech giants to tiny orgs is a mistake that usually comes from us developers. We like shiny things. We over-scale either because the tech seems cool, or just because we feel like we’re •supposed• to.

But: What problem does the tool solve? Do we have that problem?

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