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Right now, most people treat each branded platform like it's a place with a cohesive ethos. "I don't want bluesky joining mastodon". But none of these platforms have a personality that's likely to last. They're gonna change immensely over time. Such that choosing between them isn't going to stay meaningful. The only thing that is meaningful is people getting together and creating governance structures. That's the way you exert control over your environment.