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The tech industry is soon going to need another thing to hype.

And that’s because A.I. ain’t likely to make big revenue gains for a long, long time – if it ever is the money maker that’s promised.

My suspicion is that the next hype cycle will be robotics. Why?

Because robotics is tangible. People instantly know the utility of a robot because they’ve been the focus of science fiction for the past 100+ years. For generations, the public has been sold on robots.

You can also tie robotics to A.I. and say, “Look, here’s the use case for the previous thing we hyped!”