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Every person subjected to a post-acquisition layoff is thrown into an objectively more difficult market. The global pool of jobs has contracted as a consequence of the consolidation.

So that's their headwinds. Tech workers, currently, are feeling an extreme version of this as layoff contagion enabled a blood letting of half a million jobs

But this is just one dimension. It's buying groceries, and no matter which label you choose, one of a handful of companies stands behind it.