Pure capitalism is a fiction.
It's about exploitation, power and coercion. That in itself makes other losses of profits *very* rational. Step back, take a sober look at the brutal reality and all that supposedly "irrational" behavior gets rational again.
Edgelord Elron, building EVs, sponsoring muppets that are 100% aligned with fossils *opposing* his core business? He ain't gives a shit. He fears unions and potential regulations more. And he's a fascist anyway.