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- Embed this notice@zeke @RadixVerum Kid Rock is "grifting" as an everyman though, because he grew up in a rather affluent household and his dad owned a car dealership. His house was like 5,500 square foot on 4 acres with a pool and tennis court and such. So maybe not super loaded, but more money than the average family. Even then I put grifting in quotes because he isn't a douche about it and does stuff like taking a much smaller cut on drinks at shows to keep them affordable.