Embed Notice

TIL that in the 1980s, A&W launched their third-pounder burger to compete with the quarter-pounder. Confused about low sales, they conducted a study and found that around half the participants thought a third was smaller than a quarter. The burger was rebranded to the "papa burger."

https://culinarylore.com/food-history:aw-1-3-pound-burger-failure-fact-check-are-americans-really…
#til #todayilearned
https://www.reddit.com/r/todayilearned/comments/1e2xta5/til_that_in_the_1980s_aw_launched_their/