An observation - AT&T, which today announced the biggest data breach of any telco worldwide ever - is down 0.35% on stock market
Snowflake, who own the SaaS platform, are down another 2%, 15% down over 3 months
Each breach has driven Snowflake’s share price down, but not their customer’s share price
In other words: 2024 reality, if you’re a SaaS provider, infostealers and cyber crime groups are a competitor - you have to be shit hot at authentication (even if it inconveniences the customer)