Right now the #Fediverse is in Field of Dreams mode: "If we build it, they will come."
It’s a lovely sentiment, but we're up against the hard reality of network effects. How to onboard people, engage and keep them? One word: Storytelling.
That's the real secret of Field of Dreams. It's not about a baseball pitch. It's about a story.
To reach the full potential of the Fediverse we need storytelling to become as important as technology.