@marlin @greentext I'd argue scrapers and AI are the final form of clickbait writers.

There was a video on my TL the other day of a chinese click farm and there's many videos of such online. There's also a whole meta about making money with shit blogs.

There's an old forum called blackhatworld and while the name might make you think that it's about hacking, it's about making money on ads via SEO farming. It's been around for years.
https://www.blackhatworld.com/

I've seen certain websites exploit this to the point of drawing so much unneeded heat from people who obsessively use Google Alerts.