This is why we're seeing dumb AI everywhere, and self owns like MS's Recall
Recouping revenue from massively expensive AI development is urgent, market fit's unclear, so corps are shoving "AI" into everything to please investors/hope for fit/keep the bubble inflated
IMO this also explains the lockstep turn to military contracting (OAI, et al). A good way to sell tech that "doesn't actually work" via lucrative contracts whose efficacy won't be assessed w trad. metrics.