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OH! Oh. I figured it out. AI marketing is negging. It's intentionally playing on people's insecurities. It's beauty marketing for brogrammers. And it lands so well with white brogrammers, at least in part, because they don't have a lifetime's worth of emotional tolerance built up to that manipulation.

And also because they created a culture of zero sum competition where all outcomes are attributed to innate ability.

And because a lot of them have good reason to be insecure in such a culture.