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Inside the National Rifle Association Convention:

It’s not for defense, it's for offense

I beckoned to the enthusiastic salesman to explain what I was seeing here,
and he assured me it was all part of the design for these ICC Ammo bullets.

The metal shards were designed to maximize the size of the initial wound, while at least one piece of the bullet was supposed to achieve penetration in the all-important 12-18 inch range of gel,
providing an incredibly lethal combination.

From my more than decade experience in gun violence prevention, I knew survivors often carried bullet fragments in their bodies even after numerous surgeries,
as removing fragments could result in even further damage.

Those wounds are frequently from bullets that weren’t even built to maximize fragmentation, as these rounds are.

These are explicitly designed in a fashion to make it impossible for a surgeon to be able to remove them all, and to maximize internal bleeding minutes or even hours after the shooting is over. 

I asked the salesman why I should prefer this round for self-defense versus a more traditional hollow-point, or even hydra-shok or fluted round.

He gestured at the spray of metal shards and the size of the wound cavity,
indicating that this was larger than I would obtain with other choices.

His next response though would haunt me for the rest of the convention.

He cheerfully explained that these rounds were perfect for "a high-stress environment like an inner city or courthouse."

Bullets designed for an INNER CITY or COURTHOUSE.
A perfectly chilling encapsulation of the general theme emerging from the National Rifle Association’s “14 acres of guns & gear.” 
https://armedwithreason.substack.com/p/inside-the-national-rifle-association