Some voters are genuinely confused about their moral identity and have trouble deciding.
Much effort goes into persuading these swing voters to pick a side.
This is what is happening in San Francisco right now, as tech zillionaires with authoritarian politics try to make Democratic voters embrace failed Republican policies as commonsensical.
Read more: 'Moderate': The weasel word masking extreme politics
with @gilduran
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https://www.theframelab.org/moderate-weasel-word-masking-authoritarian-politics/