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I really, really hate #Instagram and #Meta. I feel **absolutely forced** to use it, based on what I do, and where a segment of the specialty coffee community is. Everytime I use it, I feel dirty.

I have 13K followers there. Yet, when I post things, the algorithm BURIES them. For example, I posed this attractive photo of the Hario Suiren there 1hr ago. Here's what the numbers are. Remember, 13K followers: