@CaptainFuggetaboutit @Scot_Paladin sure, they can try stuff like that, but it requires technically competent work to do stuff like that. You have to identify a term that is blowing up, modify it in a way that suits you, but is close enough that it can coexist with the real term until you blow it out with unified messaging.

The "White" part makes them not want to touch it at all, which means they lose advantage to get countermessaging out.