Once you could count on some things posted online probably being true because, well, why would anyone bother to put out misinformation about a topic so obscure or uncontroversial? now the simple fact that someone might want to know a bit of information makes it worth faking if it can get their eyeballs on an ad— or improve the search ranking for some company. The harmless act of *being curious* about the world causes misinformation to spring to life. We have made wanting to learn destructive.