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Most Millennials and GenZ use streaming to discover and share new music. If you primarily buy CDs, vinyl, or digital downloads, that's great! More power to you.
But very few of the younger generations are listening to the radio (which is still hard for indies to get on--even independent and college stations), they go to their streaming service of choice to find new music. And a lot of people are discovering music on Tik Tok or Instagram. The majority of younger people, in fact.

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