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I'm not trying to make excuses for them, just trying to explain why Spotify has such a stranglehold on the streaming market.

Even for artists, despite the low amount we receive per stream, Spotify makes it easy to interact with fans and customize profiles and even each song with storylines (if you're on a label) and visuals like 10-second videos (canvases) that help engage and retain listeners. Compared to other platforms, it really excels in helping artists communicate what they're about.

7/