It is endlessly amusing and frustrating to me how "people" (mostly billionaire speculators and their acolytes) keep talking about "building decentralized social media" when the #fediverse is already a very real and very active decentralized social media. The challenge is that it cannot be monetized to their advantage and its structure is inherently anti-authoritarian, which doesn't center their own, very personal vision. So they will critique it and sideline it, but it isn't going anywhere.