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Technocrats are using the language of revolution as a means of winning hearts and minds.

Lower-level fiefdoms are perhaps sincere in their attempt to make a better web. But mostly, we are witnessing a Potemkin revolution by the same folks who made their fortunes off our data and content.

Jack Dorsey is not a revolutionary. Mark Zuckerberg is not a revolutionary. Andreessen Horowitz, Sam Altman, and Steve Huffman are not revolutionaries.

They are the old lords of the new #socialweb.