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It is so fucking insidious how Facebook in particular has tricked business owners into thinking a Facebook page or Instagram is a proper substitution for an actual website. There is a crochet designer I love, but she is ONLY on Meta products, which means I CANNOT SEE YOU BECAUSE I DO NOT GO THERE.

Fucking leaving money on the damned table because you refuse to make an actual site.

Bad business, that.

Edit: Oh, and all those product photos you post? Those don't belong to you anymore. They belong to Mark Zuckerberg.

2nd edit: My advice to my internet marketing clients hasn't changed in over 20 years. Build your site first. EVERYTHING ELSE EXISTS ONLY TO DRIVE TRAFFIC TO YOUR SITE.

NOT THE OTHER WAY AROUND.