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"It's not our evil plan, you people are already doing it" is the typical argument for Divide and Conquer. Unsurprisingly they bring that argument too:

"For instance, fediverse advocate and co-editor of ActivityPub Evan Prodromou @evan created a paid Mastodon account (@evanplus) that users could subscribe to for $5 per month to gain access. If he’s on board with paid content, surely others would follow."