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I'm really trying to improve the way we discuss these issues so that engineers can hear the message. So let me push myself to unpack this statement even further.

What do I mean by "project business metrics"? In the case of tech starts, what that means is we are not profitable. If we run out of money, you don't get a paycheck. So we need to have a forward-looking projection for how much revenue the business will make. Next quarter, and the one after that, and the one after that.