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3/ snip "It's popular for universities to hire consultants to solve their problems. But the consultants can't solve their problems. The consultants can't tell them why they keep losing #students. The consultants can only give them the answers they want: Build another Starbucks, and so on...

Consultants can't tell them the truth:

#Education is collapsing.

It's collapsing because nobody really cares about it. As a tenured professor, I'm not supposed to say that.

It's true.

Nobody really wants to admit they don't care about education. Some people get angry when you point out this simple fact. Everyone wants to talk about how much they care about education. They want to watch movies about great teachers. They want to complain about the bad ones.

They want to pretend to care."