They have paid more and received less than any other college students in history. Faculty have been complaining for 20 years and longer about universities being run "like a business" because universities don't work like businesses. But for the past 10 years, it's admins that haven't run the uni "like a business." They're not interested in providing a service for a consumer, or marketing that service effectively. They are making purely financial decisions regardless of consumer experience. 7/