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Repressive power forces us to do what we don't want to do. Normalizing power, on the other hand, makes us want to do what we have to do anyway. It turns us into people who automatically, by their own will, do what society wishes them to do.
The need to apply [repressive] power implies a failure. A boss who has to threaten employees is not really in control. A boss who is really in control is obeyed without the need for threats.
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