@Monsignor_DickFace @EscapeVelo At some point in the 90s white dudes largely stopped wearing perfume--excuse me, COLOGNE--and started using very strongly scented deodorant instead. Axe was the pioneer of this. I have super intense unfading memories of anything to do with smell so I remember this whole progression. I guess it was to give plausible deniability to vanity, not sure. The scents were not terrible, some were quite nice, but they of course used the cheapest synthetic aromachemicals and had to appeal to the lowest common denominator. I managed to steer my husband off of them to unscented deodorant and I outfitted him with a perfume wardrobe. He got interested in it and began to do his own testing and exploring like Escape Velo is doing, and now he buys his own.