@DarkMahesvara @blueknightfrank Valve generates keys for free for their partners (I recall them not taking a cut on any steam key). So the developers who's selling the key is selling it on their own by distributing it to a storefront to sell the key. So if the keys are bought with stolen credit cards from a authorized key reseller that's entirely on them.

In Valve's case it only really affects them when it comes to steam trading cards so they're now stricter on how many keys you can generate if you have fuck all for actual game sales.

100 sales on steam but wanting to generate 500k keys for steam trading card abuse.