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If you watch my talks from a few years back, you’ll know that my goal has been to make owning your own place on the web as easy as renting it (in exchange for your human rights and dignity) from Big Tech like Facebook, etc.

A key aspect of this is to make it trivial – a few seconds and no technical knowledge – to get started with (and ditto, not require technical knowledge to maintain it).

Easier said than done, which is why control over the whole stack is so important…