"You do you" is Eu-gen-ics.We come to Scott's concept of High Modernist Ideology:
"High modernism is characterized by intense confidence in progress based entirely on the expertise of bureaucrats & intellectuals⋯attempts to simplify complex environments & social dynamics⋯This was arguably the dominant ideology during the Cold War⋯forms of the state that⋯upon an incapacitated civil society, to bring their high modernist designs into being."
Over half of Usians lived some part of their lives during the Cold War. Relevant.
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