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Sure, but I find "four levels of open" a simple and easy way to explain to newcomers why just the license isn't enough; the word 'open' is already overloaded so 🤷

And it's *possible* that for-profits can manage trademarks for the greater good - it's just much less likely to work well over time. There are few assurances, even with public charity governance restrictions in tax law, but they certainly help greatly.

@mattdm