Apple is really good at connecting hardware and software, at building an eco system. They make superior devices and operating systems. They're expensive, but worth it. As a consumer, I am sold. Our house is all Macs, iPhones, TV, HomePod, iPod, iPad, AppleMusic, Pay, CarPlay, Watch. I bought iPods Max 2 weeks ago and love them. Yesterday, we just got a new iPhone 15. We spend 10,000s on goods. Our company makes apps and builds them 100% on products. I always saw that as a choice. But...