This whole project has so many different facets to it, so many different targeted communities; the comparison to cigarettes companies is apt because you've got a wall full of "flavors" and different styles of marketing, but at the end of the day it's all the same product - in this case, fascism/nazism
When people talk about "X to fascism pipeline" this is what they mean; it's an active process designed to drag folks, by their own reactionary dogshit, deeper and deeper till you hit "yay Hitler"