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As I described in my McLuhan lecture on enshittification, tech firms can be constrained by four forces:

I. Competition

II. Regulation

III. Self-help

IV. Labor

https://pluralistic.net/2024/01/30/go-nuts-meine-kerle/#ich-bin-ein-bratapfel

When companies have real competitors - when a sector is composed of dozens or hundreds of roughly evenly matched firms - they have to worry that a maltreated customer might move to a rival.

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