When privileged folks tell me at my talks “I don’t care about my privacy / I have nothing to hide / Give me one example of the ramifications of surveillance capitalism / etc.”, I tell them “you will care when your health insurance premiums go up because your Smart Fridge tells the insurance companies what you’re eating/drinkjng.” This is basically the same thing. Sad that it takes things hitting their own wallets for privileged folks to pay attention.